Last updated March 17, 2025

Privacy Policy for United States users

At Plum Check, Inc. (“PlumCheck”), your privacy is important to us. Our Privacy Policy describes the information we collect, how we collect it, the reasons we collect it, and how we share or use the information we collect. This Privacy Policy also describes the choices you have with the information we collect, including how you can manage, update, or request to delete information.

Please take a moment to review this Privacy Policy. You may scroll through this Privacy Policy or use the headings below. It is important that you understand this Privacy Policy. By using our Services, you are agreeing to the terms of this Privacy Policy. If you have any questions or concerns about this Privacy Policy, you may Contact Us at any time.

I. What is PlumCheck?

PlumCheck is a software as a service platform that allows individuals to share verified identification and health information with dating and social media application users and others.

II. Key Terms & Definitions and Our Privacy Policy

It is helpful to start by explaining some of our key terms and definitions used in this Privacy Policy:

Smartphone Users

Consumers using smartphones.

PlumCheck App

Any web-based or mobile application operated by PlumCheck.

“Personal Information”

Any information relating to an identified or identifiable individual and any information listed here.

“Privacy Policy”

This privacy policy.

our “Services”

The services available through PlumCheck, including identity verification and health status verification.

our “Terms of Use”

Our terms of use located here.

our “Website(s)”

Our websites, including www.plumcheck.io

“PlumCheck,” “we,” “us,” or “our”

Plum Check, Inc.

II.1. When does our Privacy Policy apply?

This Privacy Policy describes the types of information we may collect from you when:

You use our Services and or a PlumCheck App;
You visit our Website; or
We communicate electronically with you (e.g., via email) or by telephone.

II.2. When does our Privacy Policy not apply?

This Privacy Policy does not apply to information collected by any other website operated either by us or by a third party, unless the website is listed above or links to this Privacy Policy. It also does not apply to any website that we may provide a link to or that is accessible from our Services.

II.3. Our Privacy Policy and Terms of Use

This Privacy Policy is incorporated into our Terms of Use, which also apply when you use our Services.

III. Personal Information

III.1. What is Personal Information?

Personal information is information from and about you that may be able to personally identify you. We treat any information that may identify you as personal information. For example, your name and email address are personal information.

III.2. What types of Personal Information do we collect?

We may collect and use the following personal information (hereinafter, collectively referred to as “Personal Information”):

Personal Identifiers

Name, birth date/age, email address, address, or telephone number.

Information that identifies, relates to, describes, or is capable of being associated with a particular individual

Account name or online identifier.

Personal information concerning a individual’s health

Health or medical information, including data pertaining to sexual health such as test results (including HIV test results), diagnoses, and vaccination status.

Personal information concerning a individual’s sex life or sexual orientation

Gender, gender identity, and information concerning sexual life or sexual orientation.

Internet or other electronic network activity information

IP address, device mode, device ID, advertising ID, OS version, device language, operating system, browser type, and information regarding a consumer’s interaction with an Internet website or application.

III.3. How do we collect your Personal Information?

From You

We collect most of this Personal Information directly from you when you use our Services. We may also collect Personal Information when you contact PlumCheck directly.

Third Parties

With your consent, we will collect your Personal Information from third parties, including (i) your health care providers; (ii) Apple Health and other third-party platforms that may maintain your Personal Information; and (iii) organizations that we contract with to provide identity verification or other services.

Automatically

We will also collect information automatically as you navigate through our Services. We use the following technologies to automatically collect data:

Cookies: we and our service providers may use cookies, web beacons, and other technologies to receive and store certain types of information whenever you interact with our Services through your computer or mobile device. A “cookie” is a small file or piece of data sent from a website and stored on the hard drive of your computer or mobile device. Some of the cookies we use are “session” cookies, meaning that they are automatically deleted from your hard drive after you close your browser at the end of your session. Session cookies are used to optimize performance of the Services and to limit the amount of redundant data that is downloaded during a single session. We also may use “persistent” cookies, which remain on your computer or device unless deleted by you (or by your browser settings). We may use persistent cookies for various purposes, such as statistical analysis of performance to ensure the ongoing quality of our Services. We and third parties may use session and persistent cookies for analytics and advertising purposes, as described herein. On your computer, you may refuse to accept browser cookies by activating the appropriate setting on your browser, and you may have similar capabilities on your mobile device in the preferences for your operating system or browser. However, if you select this setting you may be unable to access or use certain parts of our Services. Unless you have adjusted your browser or operating system setting so that it will refuse cookies, our system may issue cookies when you direct your browser to our Services.
Google Analytics: we use Google Analytics, a web analytics service provided by Google, Inc. (“Google”) to collect certain information relating to your use of our Services. Google Analytics uses cookies, to help us analyze how users use our Services. You can find out more about how Google uses data when you use our Services by visiting “How Google uses data when you use our partners’ sites or apps”, (located at www.google.com/policies/privacy/partners/). For more information, please visit Google and pages that describe Google Analytics, such as www.google.com/analytics/learn/privacy.html.
Other third party tools: we use other third party tools which allow us to track the performance of our Services. These tools provide us with information about errors, Services performance, and other technical details we may use to improve our Services. For more information related to these third-party analytics providers please review How do we collect your Personal Information?

III.4. How do we use your Personal Information?

We may use your Personal Information for the following purposes:

Provide our Services to you, in a user-friendly manner.
Provide you notices about your account or the Services, including changes to the Services.
Contact you in response to a request.
Operate, maintain, supervise, administer, and enhance our Services, including monitoring and analyzing the effectiveness of content on the Services, aggregate site usage data, and other usage of the Services.
Authenticate use, detect fraudulent use, and otherwise maintain the security of our Services and the safety of others.
Provide you with information or Services that you request from us or that may be of interest to you.
Promote and market our Services to you. For example, we may use your Personal Information, such as your email address, to contact you about Services or information we think may interest you. You can opt-out of receiving these emails at any time as described below. We also may use the information that we learn about you to assist us in advertising our services on third party websites.
For internal testing, research, analysis, and development, including to develop, improve, or demonstrate our Services, which may include the use of artificial intelligence or machine learning.
Carry out our obligations and enforce our rights arising from any contracts entered into between you and us.
Respond to law enforcement requests, court orders, and subpoenas and to carry out our legal and contractual obligations.
Anonymize and aggregate information for analytics, reporting, and any other purposes permitted by law.
Any other purpose with your consent.

We may share Personal Information with third parties in certain circumstances or for certain purposes, including:

Our business purposes

We may share your Personal Information with our vendors, service providers, and business partners, including our data hosting and data storage partners, analytics providers, technology services and support, and data security advisors. We may also share your Personal Information with professional advisors, such as auditors, law firms, and accounting firms.

We may share your Personal Information if you request or direct us to do so. For example:

Smartphone Users: with your consent, we will share your relevant health statuses, such as HIV status (negative, positive, undetectable), date(s) of last STI screening(s), whether you have a prescription for PrEP and/or DoxyPEP, and status of HPV, meningitis, Hepatitis A or B, and mpox vaccinations), with other Smartphone Users.
Research: with your consent, we may share your Personal Information with third parties for research purposes.

Compliance with law

We may share your Personal Information to comply with applicable law or any obligations thereunder, including cooperation with law enforcement, judicial orders, and regulatory inquiries.

Business transfer

We may share your Personal Information to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us about our users are among the assets transferred.

To enforce our rights

We may share your Personal Information to enforce any applicable terms and conditions and Terms of Use, and to ensure the safety and security of our Services and our users.

De-identified information

We may also disclose de-identified information, which is information that cannot be reasonably used to identify any individual, for any purpose permitted by law.

Third party analytics

We use third party analytics to understand and evaluate how visitors interact with our Services. These tools help us improve our Services, performance, and your experience. See How do we collect your Personal Information above.

This Section of our Privacy Policy provides details how to exercise your choices. We offer you choices on how you can opt out of our use of tracking technology, disclosure of your Personal Information for our advertising to you, and other targeted advertising. We do not control the use or disclosure of your information collected by third parties, including the Dating/Networking App. These third parties may aggregate the information they collect with information from their other customers for their own purposes. You can opt out of third parties collecting your Personal Information for targeted advertising purposes in the United States by visiting the National Advertising Initiative’s (NAI) opt-out page and the Digital Advertising Alliance’s (DAA)opt-out page. Each type of web browser provides ways to restrict and delete cookies. Browser manufacturers provide resources to help you with managing cookies.

Please check the links below for more information:

For other browsers, please consult the documentation that your browser manufacturer provides.

If you do not wish to have your email address used by PlumCheck to promote our own Services, you can opt-out at any time by clicking the unsubscribe link at the bottom of any email or other marketing communications you receive from us or logging onto your Account Preferences page. This opt out does not apply to your use of the Services.

You may also see certain ads on other websites because we participate in advertising networks. Ad networks allow us to target our messaging to users through demographic, interest-based, and contextual means. These networks track your online activities over time by collecting information through automated means, including through the use of cookies, web server logs, and web beacons. The networks use this information to show you advertisements that may be tailored to your individual interests.

III.7. How do I access and correct my Personal Information?

You can review and change your Personal Information by emailing us at contact@plumcheck.io. You may also Contact Us to review your Personal Information or to inform us of any changes or errors in any Personal Information we have about you to ensure that it is complete, accurate, and as current as possible or to delete your account. We may also not be able to accommodate your request if we believe it would violate any law or legal requirement or cause the information to be incorrect.

IV. Children’s Privacy

We do not knowingly collect or sell Personal Information from children under the age of 18. If you are under the age of 18, do not use our Services or provide any information to PlumCheck. If we learn we have collected or received Personal Information from a child under the age of 18, we will delete it. If you are the parent or guardian of a child under 18 years of age whom you believe might have provided use with their Personal Information, you may Contact Us to request the Personal Information be deleted.

V. Does PlumCheck respond to Do Not Track signals?

Some web browsers have a “Do Not Track” feature. This feature lets you tell websites you visit that you do not want to have your online activity tracked. These features are not yet uniform across browsers. PlumCheck is not currently set up to respond to those signals.

VI. Data Security

We have taken steps and implemented administrative, technical, and physical safeguards designed to protect against the risk of accidental, intentional, unlawful, or unauthorized access, alteration, destruction, disclosure, or use of data. The sharing and disclosing of information via the internet is not completely secure. We strive to use best practices and industry standard security measures and tools to protect your data. However, we cannot guarantee the security of Personal Information transmitted to, on, or through our Services.

We are not responsible for the circumvention of any privacy settings or security measures in your operating system or mobile device. Where you have been given or you have chosen a password, it is your responsibility to keep this password confidential.

VII. California’s “Shine the Light” Law

California Civil Code Section 1798.83 (California’s “Shine the Light” law) permits users of the Services that are California residents and who provide Personal Information in obtaining products and services for personal, family, or household use to request certain information regarding our disclosure of Personal Information to third parties for their own direct marketing purposes. If applicable, this information would include the categories of Personal Information and the names and addresses of those businesses with which we shared your Personal Information with for the immediately prior calendar year (e.g., requests made in 2024 will receive information regarding such activities in 2023). However, PlumCheck did not share Personal Information for third parties’ own direct marketing purposes in the prior calendar year.

VIII. Changes to our Privacy Policy

We may update our Privacy Policy periodically to reflect changes in our privacy practices, laws, and best practices. If we make material changes to our practices with regards to the Personal Information we collect from you, we will notify you by email to the email address specified in your account. The date this Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically reviewing this Privacy Policy to check for any changes.

IX. Contact Us

If you have any questions, concerns, complaints, or suggestions regarding our Privacy Policy or otherwise need to contact us, you may do so with the contact information below:

Plum Check, Inc.
1178 Broadway
3rd Floor #1348
New York NY 10001
Email: contact@plumcheck.io

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